How to Monetize a Blog

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Once you start your blog and begin to promote it, it’s time to begin monetizing. Although it all depends on your topic, here’s a list of the numerous ways to monetize a blog.

Google Adsense:

The easiest way to make money on a blog is through Google Adsense.

All you have to do is sign up for an account and, after you’ve been approved, place the Adsense code in strategic places in your blog. It’s best to refer to Google’s heat map to find the best spots to place your ads.

The only downside to Adsense is that you need to be 18 years old to have an account and some keywords and topics make more money than others. But, seeing that Adsense does all the work for you, such as finding sponsors and generating ad code, it’s easy money.How to monetize a blog

Affiliate Marketing:

Affiliate marketing is when you earn a commission for promoting a product. To promote these products, you post an affiliate link to the product on your blog and whenever someone clicks on the link and buys the product, you get a commission.

In order to make decent money at affiliate marketing you need a lot of traffic and you need to promote a product that sells well and offers a decent commission. Most commission rates are about 50%.

Many affiliate programs require that the affiliate be at least 18 years old as well.

Private Advertising:

Another great way to make money from advertising on your blog is through private advertisers and sponsors. This differs from Adsense because when you use Adsense, Google finds the advertisers for you and takes a cut of the money you make.

With private advertising, you cut out the middle man by finding the advertisers yourself, negotiating the deal and collecting the money. There are a few ways to find private advertisers or sponsors.

One way is to contact companies directly and ask them if they would like to buy an ad on your blog. Make sure it’s a company that is somewhat related to your blog topic.

You can also look around on your competitor’s blogs to see which companies are advertising on their site.

You should also publish an “Advertise” page on your blog telling people you are now accepting sponsors and advertisers. Include how much traffic you get to your blog every month and what your rates are.

To figure out what you should charge advertisers, there is a simple formula: charge x dollars per ad per month, with x being equal to your daily visitor count divide by ten. So if you get 500 visitors a day, you can charge $50 a month per ad.

Sponsored Posts:

You can also earn money by finding companies to pay you to write about their product or service. This is sort of like affiliate marketing but instead of getting paid a commission for every product you help sell, you instead get a flat fee just for writing an article about the product or service.

To find companies willing to pay you to do this, check out sites like PayPerPost.com or even ReviewMe.com, which will pay you to review products.

Much like affiliate marketing, you’ll have to disclose to your readers that you are being paid to write about the topic. Being upfront about it is not only the legal and right thing to do, but your readers will also appreciate your honesty.

As long as you build trust with them by only sponsoring products you believe are worthwhile and useful to them, your readers won’t mind that you are being paid to write about the product or service.

Creating Your Own Products:

Creating your own products is a very lucrative way to make money from a blog. This usually involves creating some type of product that would be useful or interesting to your readers.

The most popular and common product most bloggers create is an ebook. Even though this seems like a lot of work, it really isn’t.

An easy way to create an ebook is to take a handful of your blog posts and repackage them into an ebook format. Add an introduction and conclusion, some images and some links back to your blog or to any affiliate products you want to promote and that’s it.

If you are worried people will not be willing to pay for something that is already available for free on your blog, don’t be. Your readers will be more than willing to pay for the convenience of an ebook, which already has all of the information they want summed up in one place, rather than sifting through tons of posts on your site in order to find the info they need.

Other product ideas include creating an email course or a video tutorial. The great thing about creating your own products is that you have complete control over the product and you get to keep 100% of the profits.

Consulting/Selling Services:

If you know how to do something that is in high demand, such as website design, graphic design, article writing, etc, use your blog to advertise your services.

This usually works best if your blog topic is related to the service you provide, but it doesn’t always have to be. If your readers like what they see and are impressed with your work, they’ll be more likely to hire you or recommend you to someone looking for your type of services.

Put up a page on your blog advertising your services and explain your rates and availability or include an email address or contact form where you can be reached.

Email Marketing:

Email marketing is a general term for selling products via an email list. It’s is one of the most lucrative ways to monetize a blog.

The way to build an email list is to put up an opt-in form on your blog, usually on the sidebar, at the end of each post and on the About page, asking people to sign up for your email list.

Most people are reluctant to give away their email address so you often have to offer something in return such as a newsletter, a free ebook or any other free product.

Once you start building up your list, anytime you have something to sell or promote, such as a new blog post or a product you created, simply email your list and tell them all about it. Since they’ve already expressed an interest in your site by signing up for the list, they’ll be a lot more likely to buy something from you or click on a link you sent them.

The thing to remember is don’t spam your list and don’t contact them too often. People find this annoying and will unsubscribe from your list quickly.

Don’t ignore them either. If people sign up for your list and then you don’t email them for 6 months, it’s very likely that they’ve forgotten who you are or why they even signed up for the list.

Try to email your list about once a week or so to remind them about you. Make sure you’re not always sending them promotional material or products.

Sending a simple “thank you” message for being a subscriber, a news update or even a holiday greeting is a great way to keep in touch with your email list without constantly selling to them or annoying them.

Online Courses:

If you have a skill that other people want to learn, particularly one related to your blog, you can make money by creating an online course and offering enrollment in the course for a certain price.

You don’t need special software to do this either. It can be as simple as emailing people weekly lessons or assignments.

You can also create a video course by recording a series of short videos explaining how to perform a particular task and then email one video a week to your course subscribers.

Another option is to post these emails or videos on a section of your blog that only is only visible to people who pay you for the course. This usually requires a plugin to make those pages private.

Membership Program:

Creating a membership program is a very lucrative way to monetize your blog.

To create a membership program you have to have very valuable content that you can charge people money to access. This type of content is often articles on topics that will either save you money or help you make money.

It can be topics such as exclusive information on an expensive hobby and how to get the best prices, deals and info on that hobby. Or it can be a content on cars and how to get great deals on car parts or cars for sale or etc.
Either way it has to be worth the price of the membership or people aren’t going to be willing to pay.

Paid Directory:

If your blog is about a specific industry, such as weddings, you can create a directory of vendors or companies that your readers would be interested in and charge vendors/companies a flat fee each month to be listed in the directory.

A directory like this is sort of like an online yellow pages except that it is about a very specific topic. It would be a great asset to your readers and a great way for companies to advertise their business or services.

Job Board:

A job board is sort of like a paid directory, but instead of listing vendors, you instead list available jobs or the names of companies that are hiring.

Once again, your blog has to be about a specific industry. You can charge these companies money to advertise their company or job openings.

Donations:

Although this isn’t the most effective method of making money with a blog, it does work.

All you have to do is add a Paypal button to your page and write some text asking people for a donation. Tell your readers the money is to help support the blog and it allows you to keep giving your readers great articles.

If your readers like your blog and want you to continue, they’ll be more than happy to donate. You can share the page on social media too to help spread the word.

Sell Your Site:

Once you have built up your site and have enough traffic and backlinks, you can always make money by selling your blog.

A lot of people make a decent amount of money each year by starting a website from scratch, building up over the course of a few months to a year and then selling it once it becomes established.

Some places that you can sell your blog include flippa.com, buysellwebsite.com, internetcompanyforsale.com and siteindeed.com.

I hope this post helps you start to earn money on your blog!

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