Once you start your blog and have a handful of posts on there, it’s time to start promoting it.
Although there is a widespread belief among most people that if you build it they will come, this is simply not true. There’s a lot of competition out there and you need to promote and market your new blog in order to make people aware that it even exists.
There are a number of ways to promote a blog and they all have their merits. Just remember that it takes a lot of time to promote a blog and drive traffic to it. It doesn’t happen overnight, so don’t be surprised when you don’t see immediate results.
If you keep with it and consistently promote it everyday, people will eventually notice and start visiting, sharing and talking about your site.
Here are a few tried and true methods to promote your blog:
The easiest way to promote your blog is through social media. It’s free, fun to do and doesn’t require a lot of time.
The social media sites you should be on are: Facebook, Twitter and Pinterest. There are others as well but these are the top 3 that every blog owner should be on.
Give each social media account the same name as your blog and try to post at least a few days a week.
Many people want to know what types of content to post. The most popular types of posts are usually photos and quotes. People love these and love to share and retweet them.
Find funny or cute photos on your blog topic and share them. Search for memorable quotes related to your blog topic and save them on a spreadsheet or word document so you can post them later.
You should also post links to your blog and your articles, but remember to do this sparingly. If you post too many links too often, it will look spammy and people will be less inclined to click on the link or share it.
Make the majority of your social media posts free content such as photos or quotes and then, every handful of posts or so, post a link to your blog or article.
When posting links, always include call-to-actions, such as “click here read more” or “retweet if you agree.” Often times, you’ll find that if you simply ask someone to do something on social media, they will.
Twitter tips: Twitter moves so fast that it’s recommended that you tweet a couple times a day. You can even send the same tweet a few times a day. Tweets come and go so fast that the chance of all your fans will see it the first time you tweet it is slim, which is why it’s okay to post it more than once.
You want as much exposure for each tweet as possible. Don’t worry about your fans getting annoyed with you for posting more than once, chances are they won’t see the multiple posts and even if they did, they won’t care.
Facebook tips: Since Facebook moves a little slower you should only post there perhaps once, maybe twice a day.
You should never share the same post twice on the same day though and if you are posting multiple times a day, make sure the posts aren’t all links or it will look spammy.
Post a lot of images and photos, which your fans will be more likely to share with others.
It can be difficult to find the time to post every day or every few days.
Fortunately, there are free tools, such as Buffer, that can help you schedule and coordinate all of your social media posts.
With buffer, all you have to do is log into your account, select which social media networks you want to post to, add the tweet/update/photo/etc and schedule a time and date for it to be posted. That way, you can post to your social media networks as often as possible with having to do it live.
With Pinterest, you can’t schedule posts and need to do it live. Depending on your topic, Pinterest is a great way to drive traffic so it’s worth the effort.
The first step is to add photos and images to your blog posts so that there is an image to actually pin.
Then sign up on Pinterest and set up a minimum of 10 boards on different topics related to your blog topic.
Name your boards the same keywords as your blog topic or blog posts so people can find them while searching Pinterest.
During peak hours, which is usually weekdays during the afternoon to early evening, pin a few images from your blog. If you want your Pinterest boards to be found in the Pinterest search results, you’ll need a minimum of 10 pins on each board, preferably more.
Feed Directories and Blog Directories:
A very simple way to promote your blog is to submit your blog url and rss feed to blog directories and feed directories.
People searching these directories for new blogs to read will stumble upon your blog and follow the link to check it out. You shouldn’t rely solely on blog and feed directories to promote your blog, since the number of referrals you’ll get from these sites will be minimal, yet it is free to submit to your blog (on most directories) and will increase your chances of helping more people find your blog.
One of the most effective yet overlooked ways to promote your blog is by building relationships with other bloggers who are writing about your topic.
To do this, find them on social media and send them a tweet or message telling them you’re a fan or that you appreciate their blog.
Don’t ask for anything in return when you first make contact with them. Just give them a compliment and let them know who you are. Reweet their tweets for your fans or recommend them to your followers. Get on their good side, in a good way.
Build up a natural relationship with them so that they trust you and like you. That way, when you have something to promote, such as a new blog post or etc, you can ask them to share it with their followers or mention it on their blog.
Most times, if you build up a good enough relationship with other bloggers, they’ll help promote your blog with you having to ask.
Much like sponsoring blogs, guest posting is a great way to gain the trust of like-minded readers and persuade them to visit your blog.
Guest posting is when you write and post an article on another person’s blog, usually a blog about a similar topic to yours. The guest post often contains a link back to your blog so if the readers are interested, they can click the link and check out your site.
Not every blog accepts guest posts so some of the best ways to find guest post opportunities is to Google your topic plus the words “guest post.” This will usually bring up a list of blogs on your topic that accept guest posts.
The important thing to remember about guest posts is that your post needs to be great. Anything less and none of that blog’s readers are going to be impressed enough to click the link to your blog. Just like on your own blog, write a detailed and thorough article that will impress the blog’s readers and convince them to check you out.
Commenting on Blogs:
Commenting on blogs related to your topic is another great way to promote your blog. When you post a comment, there’s almost always a field in the comment box to include a link back to your own blog.
This will make not only the readers of that blog aware of your own site but will also let the blog owner know about your site as well. This is a great way to build relationships with other bloggers.
The important thing to remember is don’t spam these blogs. Read the posts and leave helpful, constructive comments that actually add value to the conversation.
Tell the blog owner how great you thought the post was and add your own thoughts to the conversation. Give some feedback about the blog in general or reply to something another reader said. Adding something of value to the conversation will make people trust you and want to click on your link or reply to your own comment and etc.
Many times blog owners themselves will see your link in your comment, check out your blog, and if they like what they see, they may mention your blog in a future post or on social media. So don’t be shy. Join in on the conversation.
Sponsor Other Blogs:
This doesn’t work for every genre but if your topic is a popular one, there will most likely be other blogs on your topic that accept sponsors and private advertisers.
Sometimes this can be expensive, but many times buying a small ad or sponsorship on another blog can be as cheap as $20-$30 a month. For that small price, you can place an ad for your blog on that site or even have your blog mentioned in a post.
This is a great promotional tool because that link or ad is basically like a personal endorsement by the blog’s owner. His or her readers will be a lot more willing to click on your link or ad and check out your site because you were recommended by someone they trust. Gaining like-minded readers from a trusted source like that is incredibly valuable.
Now that you have all of the information you need to get started promoting your blog, you should get right to it. Don’t waste any time promoting your blog. The more you promote, the quicker people will find your blog and the sooner it will grow.
Promoting your blog will not only get the word out about it but will also help you build natural backlinks to your blog. But you shouldn’t stop there. There are endless ways to get quality backlinks to your blog.
After you start getting some traffic, you can start to monetize your blog to make money from it.